What is truth? Is it merely a concept? Does such a thing exist? It is true to state, for example, that pretty much every month the government commits a form of financial rape on me and my pay check and shows no sign of letting up with this abuse while I pile up debts to rival a small African country.
But truth is a slippery and illusive thing, something that changes with the seasons, the reasons, the tides and the wind. It changes to meet our needs, especially when confronted with the fact we have just been caught naked and being intimate with another who isn’t legally bound to said person through ceremony, or via contract, or even via a bug hunk of see-through, hardened carbon that you paid WAY too much for and thereby enabled the jeweler to finish the deck behind his house all paid for in cash.
And truth, or the notion of it, comes in many seductive forms.
We know that the concept of “truth in advertising” is akin to saying “you’ll only feel a slight discomfort” when the doctor does a rectal exam with his caveman fingers. Advertising by its very definition (“adjectival noun, referring to the art and skill of separating consumers of low to moderate intelligence from their hard-earned money by convincing them with fancy words and images to purchase something they really don’t need at all as it is utterly essential to their very survival, nay, to their very sense of self, and was likely manufactured by Chinese slave/prison labor so someone else could make his quarterly numbers to maintain his bonus, thus maintaining his drug habit”) a concept that does not lend itself to truth.
Which brings us to the comic that really is the only harbinger of cosmic truth, if you don’t count those religious nuts at the airport or sporting events.
So rarely is truth told by anyone because if we did there would be less war, fewer conflicts, fewer self-help books and lots pf people with low self-esteem crying and on big meds. Thousands of marketing and spin doctors would be out of work or homeless. If we were told the truth all the time, we’d lose that comfortable feeling of being lied to, which is like mental comfort food for many of us. We need the greed-based lies of the oil companies in particular, because it gives my father a reason to utter the term “whore masters” while at the dinner table or the wheel of his car or in social situations.
But for the rest of us, all I can say is, it’s true, we need oil because we won’t give up driving, because it’s needed to make plastics, packaging, junk food, some inferior forms of chocolate and cake.